Next Gen eCom Review (Tanner Planes Course)

Next Gen eCom is Tanner Planes’ second eCommerce course, and builds on his first course, Zero To One Thousand, which you can still purchase. Our topic at hand costs $497, but is the content really worth the asking price?

Today, we’re going to find out whether or not this is among the best courses today or if you can find a better alternative.

The course markets as a steps training with blueprints on the different strategies used by Tanner and his apprentices on their stores. Due to that, the course is mostly a recommendation of different strategies and apps.

Who’s the author?

Tanner Planes is a young entrepreneur from the US, who’s barely 17 years old. He found success in eCommerce, and he’s built on it by opening a YouTube channel to share content with his audience. This channel focuses around online business, with an emphasis on eCommerce.

Tanner started with the Vine platform and affiliate marketing. After Vine closed, Tanner moved on to Instagram, where he did the same as in Vine.

However, he started building stores in 2017, and he used his YouTube channel to document the progress. His channel is quite big, nearing to the 90,000 subscribers mark, and his content is your standard tutorials, how to’s, recommendations, and different strategies to specific goals.

Tanner’s Instagram is also quite big, with well over 50,000 followers. He uses this platform as more of a personal account; he updates his followers on his business life.

About Next Gen eCom

Next Gen eCom is a 15-module program covering the fundamentals of building and growing an online store, and it also provides more advanced methods for marketing your business.

The course is available on Teachables, where you can both buy and access the content at your leisure. You can watch all the videos on high quality in any device, and it’s a very responsive streaming-only platform.

Reviewing Next Gen eCom

Each section focuses on a single topic related to running an eCommerce venture. Modules contain different videos explaining the topic mentioned in the title, and the average is between 3 and 6 lessons.

There are also extra slideshows for each section for viewing the same content as text. Some of you might not use it, but it’s a nice addition.


It’s just your intro with 2 videos: a 57-second intro to the program and 18 seconds on how to enter the private group.

Dropshipping basics

The next module is 3 videos, and it explains what dropshipping is. Most of you already know this, though.

However, it has interesting insight on automating orders and a store’s framework.

Product research

The 3rd module introduces you to researching products and niches.

You learn the differences between niche and general stores to know which one you should start. After that, you learn how to research your products with influencers, FB Ads, and other Shopify stores.

Images and descriptions

Next up, it teaches you about the importance of collections and how you add your items to your store.

There’s a 2nd video on how you want your descriptions to look and how to imitate that sample into your offers.

Recommended apps

Tanner introduces you to the Shopify apps used by him and his students for increasing conversions and collecting data from customers.

You get 4 apps here, ranging from Bold Upsell to Trust Badges. You also learn why you want to integrate them and what they do.


This module aims to set your sales on autopilot, reducing the required time and effort you need to put. It starts off with email marketing and what dropshippers usually do wrong with it.

He also recommends Klaviyo for improving your conversions before explaining the email types you should use. He and Parek Basnet recommend welcomes, abandoned cart, and purchase emails.

It also touches on segmenting and manual campaigns.


The 7th module talks about branding your store before launching, and it touches on setting up a good logo and creating different social platforms.

There’s a video on how to add posts and work on your engagement to boost trust and another one on design optimization.

Launch checklist

Module 8 talks about how to create your FB Business Manager and integrate your Facebook pixel on your site.

There’s a 2nd video on determining what’s better to launch your store: IG influencers or FB Ads. It also goes through the relevant factors when deciding. You’ll use that choice to go with one of the 2 following modules.

Launching: IG influencers

This module goes into the 1st strategy: Instagram influencers.

It covers how to create ad copy to increase conversion, finding profitable influencers, and how to reach them and negotiate after spotting them.

Launching: FB Ads

Dennis White and Noah Brewer make appearances explaining the 2nd approach to launching your store.

You learn about the right mindset and rules when researching and testing products. You learn how to spot best-sellers with Facebook (an extension of what was covered in the 3rd module) and create campaigns for testing your products before analyzing your results.


The 11th module dives into how to scale your store after you start making profits.

You’re introduced to standard methods like using lookalike audiences and a few strategy examples. Retargeting and custom audiences are also covered. It explains what’s retargeting and different post types and time frames.

It closes with tips on getting creative with your lookalikes.

Facebook marketing and researching products in 2019

This is an updated module to add more updates strategies on the topics mentioned in this title. You have 2 product research methods called pioneer and stalking.

There are also videos comparing images against videos, how to know your budget, guidelines to identify profitable products, CBO campaigns, and bigger budgets.

eCommerce “Mastery”

This module is covered by a young dropshipper named Hayden Bowles. You can also find him on YouTube discussing similar topics to Tanner.

Unfortunately, this video is mostly a case study of Hayden; it’s not a useless module, but the title is definitely misleading.

You’re introduced to him before taking a look at his business approach. You learn how he runs his businesses and researches and tests products. You also see his marketing approach.

Non-traditional marketing

This is a fairly interesting module on marketing strategies you rarely see. It’s given by Matt Faber.

There’s a strategy called the 3×3 grid, Vyper Giveaways, and coupling these with retargeting for catching more customers. There’s a final video about using chat bots for automating customer service and how it helps your marketing.

Maintenance and automation

The last main module explains the necessary steps to cultivate a long-term profitable business.

You learn about automating some tasks and outsourcing others so that you can get more free time to focus on other things. It explains what you need from a VA and which steps you should follow to integrate them into your venture.

The last couple of lessons cover how to keep your engagement active to get repeated sales and how to handle your success.


There’s somewhat of a bonus section providing video answers to some of the most common questions Tanner gets, and it’s pretty interest.

You learn what to do if:

  • Influencers don’t post ads.
  • You’re declined by merchant processors.
  • You get visits and not sales.
  • You’re receiving returns.
  • Suppliers run out of stock.
  • You don’t know if you want to go with IG influencers or FB ads.
  • You want to get better prices from your supplier.
  • You’re not getting enough conversions.

You have trouble finding influencers.

Final Verdict

Is It Worth It? Final Verdict

This course is definitely an upgrade to his previous course. You get more content, and it explains 2 different strategies to get more customers, so it’s definitely more detailed than his previous class.

However, it’s still an inferior product to other courses available, and it’s more expensive.

For example, Franklin Hatchett’s eCom Elites offers more than 200 different videos, which is a lot more than you’re getting here, and it’s just $197. You also learn about more strategies like Google Ads and SEO, plus rarely covered platforms like Snapchat and LinkedIn.

Besides, it provides more extensive content on the same strategies already provided here. The Faebook and Instagram content offers around 50 videos for each platform.

The course is also updated frequently, so it’s always relevant to current market environment and trends. If that’s not enough, you get to save $300 for your theme and marketing investment.

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my Next Gen eCom Review and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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