Shopify Mastery Review (Brennan Valeski Course)
Brennan’s course claims to be the best way to learn how to dropship and get your store on Shopify for just $197.
It’s hosted on Teachables, so that’s a good sign at least. However, it does boast a lot by telling you how it is the best course available today, so let’s see if they’re actually telling the truth.
Who’s the author?
Brennan is a YouTube content creator. He’s fairly young, and he started earning his money online when he was 19. His YouTube channel has gathered quite a significant and loyal following, and he’s actually been active for a few years now.
He says his experience covers stocks, affiliate and social media marketing, and eCommerce.
He doesn’t really show off all the money he has, and he mostly stays clear of clickbait titles and thumbnails with luxuries. His Instagram account shows him as just a regular guy who likes to travel, unlike the other gurus filling it with gold watches and Gucci accessories.
He also kept his course modestly price, just shy of $200, so at least I can like him as a person.
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Sadly, the course doesn’t live up to the expectations created by the sales page. I’ll cut him some slack since it could’ve been outdated, and he seems Brennan disappeared in middle 2018, so it’s definitely weird, but it kind of explains the lack of content.
You get 5 modules, and some of them have little content. The last one sports only 3 videos explaining to you how to maintain your store, and the 4th module has 4 short videos on email marketing.
The other 3 modules cover setting up your store and marketing on Instagram and Facebook, one module for each. They span between 10 and 15 videos on each topic. You also get an overview as an introduction and one more video on the bonus resources.
Again, the course is really dated, and it skips a lot of channels like LinkedIn, Pinterest, Google Adwords and Shopping, which can be found in many of the good courses today.
It also misses store scaling and automation. There’s a video explaining product research, but it’s outdated.
What do you get with this course?
The first module jumps into product research, showing a 4-step method for finding “hidden gems”. However, it’s not as groundbreaking as he wants you to think: just a nice method for finding some products.
The first duplicate comes in the Facebook Ads module. It’s the same as his Tiger course, with 7 videos offering insight into getting started and setting up your account. I don’t know why he didn’t expand it since you can find courses with at least twice as much content as this section. Besides, it’s missing relevant updates.
The secret Instagram approach is also recycled from his Tiger course, and it’s not a secret. You probably already know it if you’ve seen videos on Instagram marketing.
An addition to this course is the print on demand business model and how Youssef teaches you to implement this strategy to your store on Shopify. He then compares it to using AliExpress.
You have a standard section on setting up your store, and it’s only different from Tiger in that it’s two shorter videos instead of a single long one. While the module focuses on a print on demand business, you can apply this knowledge to build any store.
You then get a couple of videos on growing your Instagram and building your brand account. This module stands out thanks to Youssef’s meaningful insight, and it’s something I was expecting, given his experience as a consultant. So I can’t really complain about this section –good job.
The last videos talk about live reviews for your store, and the last module about dropshipping in America.
You finally get a directory with verified suppliers you can use for your business, but beware that these will probably only work for US-based companies or residents. You can try as an overseas business, but you should just skip it unless you have an SSN or a reseller ID.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my Shopify Mastery Review and I wish you the best of luck.