eCommerce Scaling Secrets Review (Alex Fedotoff Course)

eCommerce Scaling Secrets is a course by Alex Fedotoff; it aims at teaching you how to increase the sales of your eCommerce using a funnel strategy based on “competition proof”, a concept used by the author.

If you’re planning to buy this course, you’re definitely wondering if it’s worth its asking price and whether it’s actually the guide to online success. Those are the doubts you’ll solve with my review of the course’s author, contents, and final verdict.

The course builds on the premise that sales funnels are necessary for success instead of just an online store. Alex maintains that this the reason for the lack of success of many dropshippers.

The first thing I noticed is that, when you sign up to Alex’s free case study used as promotion for this course, you’ll go straight into a sales funnel. It’s definitely an amusing sight after going through this course.

It’s the regular process: you sign up for free value, and you start receiving Alex’s emails promoting this course and telling you how you can sign up.

Who’s the author?

Alex is an entrepreneur, course creator, and YouTuber. His main success has been with social media marketing, mostly Facebook Ads. Off that success, he founded AF Agency, and he uses it as a brand for creating content and training programs and selling them as a package.

He has a personal description on his website, and he claims to be the Facebook Ads scaling king. His bio states he knows the steps to convert dead traffic into clients who repeatedly buy your products, which seems to be a skill almost no one has.

You can find Alex on YouTube, and his content focuses on eCommerce, specifically dropshipping. His channel is quite small, just below 6,000 subscribers, and most of his videos only get a few hundred views.

About eCommerce Scaling Secrets

The course stays loyal to its content, and if you want to access it, you have to join his sales funnel. You can also notice how Alex’s videos on YouTube tend to direct you towards his site, which also sports a squeeze page that gets people to provide their email address.

If you do so, you receive a video on Alex’s predictions and insight. He says that both traditional dropshipping and Amazon’s FBA are dying, and if you want to make money, you need to go into new marketing methods like using funnels and scaling them.

Alex says you need to prepare your traffic for buying, but he fails to notice that funnels aren’t a new concept, but one that’s been used forever and given a new name so that marketers actually know how to implement them consciously.

The video itself doesn’t really offer any content you can put into practice. It’s mostly promotional to get you seeing sales funnels as the only strategy that works in eCommerce (and thus buy his course).

The case study exposes Alex’s marketing service, yet there’s little about how the service really works.

Also, right before leaving the case study, Alex invites you to book a call with him. I didn’t do that, but I’m sure that’s just for him to introduce you to the additional coaching he offers. It’s quite an aggressive marketing strategy, and it does feel like too much after you’re done with everything.

Anyways, the price for the course itself varies depending on the access level you want. The course can be $297, but if you want mentorship, it can quickly scale to over $1,000.

Reviewing eCommerce Scaling Secrets

Signing up for the course nets you 5 modules plus bonus sections and extra training. The main body of the program starts out telling you how to set up a business plan with strategies and objectives.

It then goes into how to setup your store and funnels before explaining how to conduct product research and sourcing them.

It has a Facebook Ads section, which is the only traffic generating strategy explained in the course.

I have to clarify that Facebook Ads is definitely something you should implement, but you need money to operate it. That’s an added cost to the course’s price, and the course doesn’t go into any free marketing approach.

Building on that issue, it’s also a problem that Alex ignores many other strategies. He specializes in Facebook, but it’s not the only way to generate traffic. For the price, you could at least get some SEO information, and even if Alex doesn’t really know about this approach, some courses have guest teachers, so he could’ve done the same here to provide more value.

After the Facebook Ads section, you learn how to fulfill your orders using Dropified, and the final module is the bonus training.

In said bonus training, you have more content on Facebook Ads, including how to scale your marketing after seeing success with your ads. You also get some recommendations from Alex on how to improve your ads and sales funnels. The last module is some relatively advanced insight into the Facebook Ads client.

There’s a module right before the end with some advice on how to scale your store into 7 figures, but it’s nothing out of the ordinary.

Final Verdict

Is It Worth It? Final Verdict

Basically, eCommerce Scaling Secrets is about building your store on Shopify, using Facebook Ads to get customers, and sending them to a sales funnels. It’s certainly a good strategy, but it’s neither the only nor the best way to acquire customers.

Firstly, if you invest in the course, ads, and subscriptions to the funnels tool, you’ll invest a significant amount. It’ll take you more than a couple sales to make up that spending. Besides, the content here isn’t really unique. Many other courses offer similar content for less.

For $197, you can get the same content with more depth and insight by buying eCom Elites by Franklin Hatchett. Not only that, but you’ll also learn about many more marketing strategies like Google and Instagram Ads, email marketing, SEO, and even chat bots.

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my eCommerce Scaling Secrets Review and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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