eCom Profit Masterclass Review (Richard Telfeja Course)

Today, I’ll be reviewing Richard Telfeja’s eCom Profit Masterclass. If you’re here, you’ve probably stumbled across their ads on YouTube, complete with Dunder-Mifflin-t-shirt-wearing Laz Chavez, who’s also featured on the course.

You might be wondering whether you should get this masterclass or just save your money for a better course. Well, I’d be too, especially with all the claims of how this course is the only tool you need to start a profitable eCommerce.

The training is spread over 6 weeks, with videos and the chance to connect with your trainers directly.

Reviewing eCom Profit Masterclass

Module 1

Here, Laz instructs you on how you can create your first Shopify store, and you get 9 different videos on Shopify. It covers the basics: creating domains, logos, building your backend, necessary pages, etc.

This is clearly a module for beginners, and it’ll help you if it’s your first time around Shopify. Still, Shopify is very intuitive, so you’ll probably won’t need much explanations. There are also a lot of resources available for free explaining the same things.

Strangely enough, this section has nothing on how to decide which products you want to sell. Most courses provide that explanation in the first module, even before building your store, but this isn’t the case.

Module 2

This module is about store customization. You receive a free theme that, according to the trainers, made them $2 million in a month. Just don’t believe that entirely; a theme can help you, but what matters is how you can use it on your store. The last video tells you how to personalize it.

I don’t really like the theme. It’s too basic, and it feels like the free Shopify themes. It’s also missing important features you may need down the line.

The last videos focus on outsourcing your design tasks with Upwork and Fiverr.

Module 3

This module offers 9 videos all about products. It begins by teaching you how you can use Oberlo to import your items from AliExpress.

There’s a video comparing niche and general stores. This is kind of related to what I mentioned about knowing which products you want to sell, but not quite. Still, it’s the closest you’re getting with this course.

There’s a 7-minute video on finding products with AliExpress. Let me clarify that Richard only focuses on AliExpress here; don’t expect to learn about any other platforms. There’s also lessons on adding products, setting up titles, images, and descriptions, using collections, editing product pages, and setting up the checkout.

Module 4

Here, Richard tells you about other tools you can use for finding products. He talks about Commerce Inspector first for finding products in other stores.

Turbo Ad Finder is another mention in this module, and it’s one of my favorites since it removes all organic content from your feed and only leaves sponsored posts. It’s also free.

Another tool is Dropship Spy, but this one costs $20 monthly. I wouldn’t recommend it since it throws outs 2 products each day that are popular and selling. The issue with that is that they would get saturated with all the people using this tool.

Module 5

This module focuses on apps you should get. Let me note that these apps are mostly here to make up for the features missing on that $2-million theme you just received. Other premium themes already support most of these.

Among the apps, you have Abandonment Protector Plus, POD, Quick Announcement Bar, and Conversio. Again, these features are usually included in premium themes at a much lower price than getting all of them separately.

He also recommends some free apps, but they aren’t very good.

Module 6

Module 6 is about order fulfillment, and it’s made up by 3 brief videos explaining order fulfillment; that basically means ordering the products from your supplier once your customers place an order.

Again, it’s mostly about AliExpress, but there’s a video about using Oberlo.

Module 7

This module then moves on towards setting up your accounts on Google services for your marketing: Adwords, the Merchant Center, and Shopping.

It’s nice to see it here since it saves you time looking it up online, but it’s still something you can –well –find online. There isn’t really any depth here.

Module 8

This is a basic overview of the theory behind using Adwords and explaining both the old and new interfaces. There’s another video explaining how you can use the platform along with the Merchant center.

As with the previous section, it’s mostly just a rehash of content available for free on the internet. Besides, you’re just getting the theory here, and the 3 videos average a mere 4 minutes.

Module 9

The 9th module covers the basics of tracking your conversions via the conversion tag provided by Google. You just learn how to create, install, a use this tag, so it’s just even more content you can find online for free (but you paid for it!).

Module 10

This is another module on product research, which feels weird so far below of when it’s usually placed, and especially considering how the other product research related modules can be found several modules earlier.

Anyways, it teaches you how you can find trending products for Google, how to find highly-competitive items that can be less expensive than Facebook Ads, and using volume searches.

This is one of the more useful modules inside this course, mostly because it’s not just theory like the last sections. You also get some examples about selling and searching for products. It’s still a short module, unfortunately; there are just 4 videos making it up, with 4 minutes for the shortest and 20 for the longest.

Again, finding good products is the most important part of running an eCommerce, so it’s really disappointing to see it being rushed like this, again.

Module 11

This module teaches you how to use targeting through Google Shopping. This is another good section since targeting via Google is very different than Facebook, so it’ll help you a lot not to get confused.

There’s also a lesson on getting your ad to rank top 2, but it’s not as difficult as you might think. There are a few other videos about the quality score and how to sync your products.

This is another module filled with theory you can find online, but it’s still a good clarifying addition to this class.

Module 12

Now it’s about optimizing your Shopping campaign and scaling your budget. There’s also some content about removing the keywords that aren’t working and just diminishing your profits.

Module 13

There’s only a couple of videos in this module. One teaches you about using Google Search and the other about leveraging your shopping data.

Module 14

The last module teaches you how you can expand your business internationally for operating in more markets. Your focus should be the US at first since that’s the largest market regardless of whether or not you’re based there, but still keep the other countries in mind.

Final Verdict

The only thing missing from the review was the Facebook group, but don’t worry; it’s there. However, that’s pretty much a given with most courses.

Overall, I wouldn’t recommend this course because of how little valuable information it actually has. There are many videos, but most of them discuss pure theory that you can find for free with a quick Google search.

If the price were significantly smaller, I’d definitely recommend it for beginners, but you can Google at least half of the content you’re getting here.

Best Alternative

Luckily, you don’t even need to spend $300 to get all the knowledge necessary to start your first eCommerce or grow your already-existing store.

eCom Elites by Franklin Hatchett costs $297 at its most expensive plan, and it has over 180 videos filled with all the content on all the subjects you need to dominate the market.

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my eCom Profit Masterclass Review and I wish you the best of luck.


Hey, I am Mike and I am a full-time affiliate marketer! Nowadays there’s a lot of people promoting guru courses and overall bad software products. I am absolutely tired of people pushing their overpriced and crappy products and courses out to everyone to take advantage of you. My mission is to review and call out bad products, software, and courses whilst recommending only the best there is! You can read a little more about my journey  here!

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