eCom Blueprint Review (Gabriel St-Germain Course)

Gabriel St-Germain is one of the most mentioned YouTubers on the eCommerce community right now. He’s a 20 years old Canadian dropshipper who claims to have made just a bit over $1,000,000 in just 5 months, selling a single product. He also offers to teach you how to do the same thing.

So let’s review that offer.

This “course” is more of a case study reveal that will show you exactly how Gabriel created and scaled his store into a million dollars from just one product. Besides that, you have your standard Facebook group access.

Now, this isn’t quite a step-by-step guide. It’s not a course teaching you how to start your own dropshipping venture. It’s just a “proven” blueprint aimed towards intermediates who want to copy Gabriel’s success.

The first impression is quite good: Gabriel has many followers on his YouTube Channel, and his content is quite good. Is his course the same? Let’s see.

Reviewing eCom Blueprint

The price for the course is $297, but it seems to be constantly saying that it’ll rise soon. Regardless, there are 30 videos with an over-the-shoulder perspective of the real-life example.

You have your usual sales page showing some dashboard screenshots but no mentions of how much he invested to get there. You just get to see his final revenue (not even the actual profits).

That’s weird since his YouTube videos often discuss how much it costs to run this type of business. If he shows you he made a million, you still need to take away the costs of the products and marketing, so keep that in mind.

Making money requires investment, especially a million dollars, but gurus always forget to put those numbers besides their revenues. How silly of them!

So, let’s get it out of the way: Gabriel might have generated $1,000,000 in 5 months. That’s entirely possible. HOWEVER, he did NOT get $1,000,000 in profits. Not even near that.

A small observation on the case study

He has a video on a free case study where he mentions a 20% in net profits, and the cost per conversion from his FB ads is 50%. That’s fairly standard, but it still means he spent well above $500,000 on his marketing attempts to make that million he’s claiming.

Now, take his product costs, fees, a few refunds, and his customer service and virtual assistants, and that’s at least an extra 20% or 30%.

So let’s take his 20%, which is actually pretty standard. That would mean he made $200,000 in profits in those 5 months.

That’s still pretty good, isn’t it?

Well, remember taxes are a thing, so that’s the net profit from his business, but not his final income by any means.

You could try to live without paying taxes in Canada, but you’d then have to promise you’ll tell me how that went. Let’s assume he’s a sole trader living in Ontario, that would mean $75,000 in taxes.

His actual profits were $125,000 in five months, or $25,000 per month.

That’s still really impressive, but it’s much less than the million he’s selling you.

The problem with buying case studies

Now, there’s another issue with this particular product. Well, I mean with the type of product in general.

This is a case study meant for you to copy, and everyone who bought it has access to the same case study that THEY can copy. That means you will learn an approach that worked “back in the day”.

Back in the day also translates into “back when no one knew about it and couldn’t copy”. When he released it, everyone who bought it probably went straight into replicating Gabriel’s steps, and while they could’ve made money, those numbers would diminish for each new store that opens copying the same approach.

If you want to replicate the success of other entrepreneurs, then you want to replicate their knowledge, not their exact steps. That means learning the basics and getting a real course, not a blueprint for a niche that’s probably oversaturated and that’s why he’s selling it to others.

Why would someone give away his secret?

If you managed to make $1,000,000 in 5 months, would you rather grow that amount or dedicate your time to giving away your entire strategy? In other words, why would you kill your income stream?

There are three options.

First, you’re not really making that amount, and you’re just using it as a sales pitch. I believe we already clarified that.

Second, you moved on from that strategy and aren’t planning on going back to it. That’s fair, but then I’d ask about why you’re giving up on such a profitable approach.

Finally, the niche simply died.

In any of the three cases, no one will benefit from copying his steps and expecting his success, because it simply won’t happen.

Final Verdict

I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my eCom Blueprint Review and I wish you the best of luck.