Best Webinar Platforms for Small Business (My Best Picks)

Today, we’re going through a list of the best platforms you can use to host your own webinars. These are perfect for all kinds of businesses, even those just starting out, since everyone should be taking advantage of what webinars can do for your business.

Many businesses use webinars to promote their services via free value, and more are starting to do it. The current health crisis has strengthened this method, so a good webinar platform can do wonders for your venture.

It might be difficult since there are so many options available right now, and there’s no shortage of excellent alternatives. Finding the best platform for your own needs can be difficult, and that’s without considering the many other low-quality solutions filled with glitches.

With that in mind, we’ve gathered a list of the best webinar platforms available right now. You won’t have to worry about instability, video quality, and lacking features with these. Likewise, our picks are also affordable even for business startups.

Let’s dive into the top webinar solutions, their features, pricing, advantages, and disadvantages.


WebinarJam

Let’s start with the best platform in the list, in my opinion.

WebinarJam was created by Andy Jenkins back in 2013, but it has constantly received updates to improve what it can do and meet current market needs. In fact, the platform completely overhauled in February this year, with new technology and features.

WebinarJam also offers tools like automation, pop-ups, special offers, and even live YouTube broadcasts to sell your product.

Features

WebinarJam is a standalone browser app. This means you can host and attend webinars from your browser, and it doesn’t require any add-ons to work properly. It has its own dashboard for landing page creation, and you even get many templates to reduce the creation process to minutes.

You can also record all of your webinars, and this integrates into WebinarJam’s sister platform: EverWebinar. It creates evergreen webinars from your recordings.

Keep in mind that WebinarJam doesn’t support live broadcast on custom sites like WordPress, but there’s a way around it. You can broadcast live webinars on YouTube, and YouTube supports custom sites. From your YouTube dashboard, you can then run your webinars on custom sites, but you can’t use WebinarJam’s features.

You can also control your registration page. Options include embedding this page on your WordPress websites.

You also have engagement features like promotions, polls, and live chat. You can use these tools to keep attendees engaged with your webinar, and polls let you gather user feedback on your content. You’re free to share poll results with your viewers during your webinar as well.

WebinarJam also supports promotions in your webinar, which lets you sell products during a webinar, and it can help greatly with your conversions. It ties neatly with WebinarJam’s detailed performance analysis features.

Finally, we have the spotlight feature. You can use this to have your attendees join your webinar as either guests or contributors during your broadcast.

Pros and cons

WebinarJam supports lots of attendees, capping at 5,000, and you can also have co-host for your broadcasts. It works entirely from your browser, so there’s no need to download or integrate it with any other platform.

It comes with advanced features to help you make the most out of your webinars, like the mentioned polls and live chat. The same goes for its excellent analytics tool. Luckily, it doesn’t sacrifice intuitiveness to support these features, and it also has a great price.

The only real problem I’ve found with it is a lack of depth for poll data, which could improve performance analysis. Other people might dislike the lack of custom site support, price for the premium plan, or EverWebinar being necessary for evergreen webinars.

Pricing

You can use a free demo to test out the platform features before committing to a plan. Once you’re ready, there are 3 subscription tiers.

The basic subscription is $499 a year, and you can host unlimited webinars. Your webinar duration is capped at 2 hours with 2 presenters and 500 attendees.

The professional subscription is $699 a year. It offers everything from the basic plan and supports 4 presenters and 2,000 attendees. It also offers live room features, emergency button, and 3 hours for your webinar duration.

The enterprise subscription is $999 a year, and it offers everything from the previous plans. It lets you have 5,000 attendees, 6 presenters, and 4-hour webinars.

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Demio

Demio is a comprehensive live webinar hosting and automation solution. It was released in 2014 by Wyatt Jozwowski and David Abrams, and it’s quickly grown to be an industry favorite.

Everyone in the platform works remotely and communicate digitally, so they know what they’re doing.

You can host both live and automated webinars, and it supports a large array of integrations, including MailChimp and GetResponse.

Features

Demio is also a zero-downloads solution for webinar hosting, and you can do everything from your browser.

You can create excellent sign-up and thank you pages to collect leads with plenty of customization options. You can also add your own personalized forms outside of the ones offered by default.

You can then embed these forms into any website to collect leads from your blog or videos. To keep your subscribers posted, you can use email notifications to remind them about upcoming broadcasts.

During the webinar, you have lots of interactive tools to promote interaction. These include interactive polls to gather feedback, which you can then show during the webinar. You can display promotions and CTAs on your webinar, linking to external pages.

You can enable both public and private chats, which lets your attendees mention each other by using the @ key, like in social media. Speaking of attendees, you can also invite attendees to your webinar through their webcam and microphone.

Finally, Demio records all of your webinars automatically, and you can customize and share them afterwards.

Pros and cons

It’s very user-friendly, and you can use the demo to take a tour and the free trial to test its features live. You don’t need to download, but it still offers top video and audio quality, and you can share your content on social media.

Replayed webinars don’t have the same engagement features as the live ones. You can’t integrate it into custom websites other than embedding sign-up forms, which adds to the already-limited branding features in the basic subscription.

Pricing

Besides the free trial for 14 days, you have 3 pricing options.

The Starter plan is $34 monthly, and you can have 50 attendees and a single host for live webinars only.

The Growth plan is $69 monthly, and it increases your attendee capacity to 150. You can also brand your room and emails as well as hosting automated events.

The last plan is Business for $163 monthly. It has all previous features as well as account rep and allows for 4 hosts. The amount of attendees increases to 500.

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LiveStorm

LiveStorm is a great solution for communicating through video, and it’s great for hosting videos like online courses, training, and product demos. It’s also excellent for both small and large businesses.

You can create any webinar type you want with LiveStorm, as it supports live, automated, and even evergreen webinars.

Its main strength isn’t in its webinar features, though. You’ll find it in the email logistics functionality. You can use it to send any type of emails you need to promote your webinar and keep your subscribers posted: from promotional to automated emails, all completely customizable.

Features

LiveStorm is also a webinar platform that works through your web browser, so no downloads will be necessary.

You can also customize your registration page however you want. It’s easy and quick; once it’s done, you can also embed the form into any of your websites.

Entrepreneurs have a lot to play with when it comes to this platform as well. You can host webinars and other types of live events with space for up to 1,000 attendees without anyone suddenly getting kicked out from the webinar.

You can also add a maximum of 6 webinar co-hosts simultaneously for all webinars, and the team management features are quite comprehensive. You can assign different tasks to each team member.

Other tools help you promote viewer engagement, like the standard polls, chat tools, and questions-answers features. If you need more features, LiveStorm integrates with different apps, and exporting webinars to CSV or Excel files is available.

Pros and cons

You can add up to 6 additional hosts to your live webinars at the same time. It holds 1,000 attendees, so there shouldn’t be many issues with people getting kicked out. Team management is also very intuitive thanks to the control center.

The email automation tool is very advanced—enough to free you from needing a specialized platform like MailChimp. The free subscription is also perfect for newcomers.

On the other hand, customization is quite limited. It’s mainly a problem when it comes to landing pages since their conversion rates seem to be quite low, compared to similar options.

Despite the free plan available, the premium plans are quite expensive, and you’ll need to pay depending on how much space you want on your webinar rooms.

Pricing

The first plan available is the free tier, which is mostly for short webinars and small meetings. Only 10 people can register for webinars of 20 minutes maximum. Only 4 participants are supported per meeting.

The Premium plan costs $31 every month. You can have 1 host and unlimited webinars as well as 8 participants.

The last plan is the Webinar Premium at $99 monthly. You can also have 1 host and unlimited webinar, but they can be as long as 4 hours with room for 100 viewers.

If you want to add more space to your plan, you can pay an extra fee. You can pay $99 for 250 attendees, and raising it to 1,000 costs you $209.

There’s also a customizable Enterprise plan to meet your branding and room needs.

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GetResponse

GetResponse is a unique email marketing platform that also supports webinar features to its users. Not only that, but it’s also among the best marketing funnel and land page builders available, with support for newsletters and autoresponders.

GetResponse is an excellent all-in-one solution for your marketing needs regardless of your business size. You have access to engagement features as well as comprehensive email automation.

The webinar features are focused around conversions and integrate with the email automation features.

Features

Unlike previous entries, you need to download a mobile app if you want to access the webinar from your phone. You cans till host them from your PC.

Scheduling webinars is seamless thanks to the dedicated system. The same goes for its URL and registration page, which supports several subscription settings.

It offers moderated discussions, polls and tests, and even private chats. You can also share your screen if you want even more engagement. The latest update also added whiteboard functionality like drawing, writing, and inserting visuals during your webinar. You can advertise products and show CTAs on your webinars as well.

GetResponse has its own YouTube plugin, so you can stream videos from the platforom using the URL. Inversely, you can also stream your GetResponse webinars on YouTube and Facebook.

The best feature from GetResponse is its advanced CRM features. Just keep in mind: webinars are an add-on to your standard plans.

Pros and cons

It offers excellent templates for invitation, and its email automation features are really advanced. Reports and engagement features are just as powerful, and it’s a complete marketing solution.

You can’t host large conferences, and customizing landing pages can be frustrating at first. It’s also not part of the basic GetResponse plan.

Pricing

First off, you can try all plans freely for 30 days before committing.

The basic plan is $15, and it offers the platform fundamentals for starters. You can’t use webinars here.

The Plus plan is $59 monthly, and you have access to 3 co-hosts and 100 attendees. You can also create 5 webinar and 5 sale funnels.

The Professional plan is $99 monthly, and you can host paid as well as on-demand webinars. Your room space is for 300 attendees, and you can create unlimited funnels.

There’s also a customizable Enterprise plan, and both features and pricing depends on each user.

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ClickMeeting

ClickMeeting is a comprehensive solution for hosting webinars, mainly focused around smaller businesses. An interesting fact is that it was actually founded by GetResponse back in 2011, and it’s grown to be a beloved platform on its own.

Unlike it’s parent, ClickMeeting focuses solely on hosting webinar events. It’s selling point isn’t a complete marketing suite, but a friendly interface for creating webinars quickly.

You can also create many types of webinars, including on-demand, automated, and live webinars. It’s a great tool for beginners in the webinar industry.

Features

As soon as you log into your ClickMeeting dashboard, you’ll notice how easy the platform is to understand. You can click the scheduling event button to start building your first webinar.

You can customize your room layout so that it fits your own brand and style. You can edit your chat box, your pod, and even attendees list. The latter can also be managed however you want, including muting and having them appear on-camera or speak.

In other words, you can let attendees take the stage and act as guests and contributors.

You also have 3 different webinar models to host, all depending on how you want your attendees to interact and how much freedom they have.

The first type is for presenters only, and it’s basically for private discussions: presenters can speak without any attendee hearing. Next, we have the “listen only” mode, which is your default webinar: attendees can only listen to the presenters.

Finally, there’s the discussion mode, which is mostly for meetings. It only supports 25 attendees, but they all share camera time and speak with each other, so it’s less of a webinar.

ClickMeeting also has its own whiteboard feature so you can write, draw and insert visuals during presentation. You can stream your webinar on YouTube and Facebook or stream a YouTube video on your webinar.

Pros and cons

It’s excellent for beginners thanks to its intuitiveness, and the whiteboard is easy to use. The same goes for joining webinars thanks to the calls feature.

It’s great for streaming on Facebook and YouTube, and it gives you more power over what you want your attendees to be able to do.

The problem is that it’s not as useful for hosting series and providing customer support; the latter is only available via email. Attendees getting clicked out of the webinar might also be a problem.

Pricing

You can try the platform for 7 days before committing to one of the three pricing plans.

The Live plan is $25 monthly, and you can host unlimited webinars starting here. You can have a single presenter and 3 users to share the account with.

The Automated plan is $40 monthly, and to the previous features, you also get automated and on-demand webinars as well as auto-streaming on YouTube and Facebook. It also automates many tasks, like “thank you” emails.

Finally, larger companies can contact ClickMeeting for a custom plan. It’s your standard Enterprise option with customizable features, capacity, and pricing.

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WebinarNinja

WebinarNinja sells as a perfect solution for hosting webinars with a focus around speed and simplicity.

You can try out the platform for free as well as check out the demo to learn how intuitive it is. It’s also a standalone platform, so integrations aren’t necessary to host your webinars.

Webinar has all of the tools necessary to run various type of webinars, including lesser-known ones like series and hybrids.

Features

As we mentioned, WebinarNinja is completely standalone, and it’s also a web-based platform, so not even downloading it is necessary.

You can create a webinar in a couple of minutes, and it’s quite similar to creating a social media account. The same goes for your page building since the editor is highly intuitive and comes with many templates.

WebinarNinja also lets you host paid webinars with full integration to Stripe.

You also have all the features needed to design a great-looking webinar, including screen sharing, slides, and video insertion. The same goes for engagement features, with your standard polls, live chat, and Q&As.

The only setback is that you can’t set when you want the polls to show. They appear automatically under their own tab below your video, so users need to scroll to it.

However, you can time special offers, which you can add to your webinars. You can create several offers and have them show whenever you want during the webinar’s duration.

There’s also automated email notifications you can send to your registrants. If you need any other integration, it supports major apps like MailChimp, InfusionSoft, Hubspot, and more.

Pros and cons

You can brand your URL, and it’s as easy as the rest of the platform. It supports private webinars and dynamic time zones. It’s fully responsive on every device.

Video quality isn’t really good, and the same goes for your offer designs and their notification. Engagement tools aren’t available for replay webinars.

Pricing

WebinarNinja has 4 different plans. The following prices are for annual subscriptions.

The Starter plan is $39 monthly. You have access to most types of webinars, but you’re limited to 100 attendees for live webinars. Automated webinars can have unlimited attendees, though.

The Pro plan is $79 monthly, and you get all previous features. Live webinars now support 300 viewers, and you can host webinar series and track Facebook ads.

The Plus plan is $129 monthly. Besides previous features, you can also host hybrid webinars, and your live webinars support 500 attendees.

Lastly, the Power plan is $199 monthly. It’s basically a Plus plan with twice the room for live webinar viewers.

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EasyWebinar

EasyWebinar is another perfect option for new smaller entrepreneurs, and it merges marketing automation and direct interaction with attendees to the webinar hosting package.

While not as powerful as other entries, its name says it all: it’s the perfect introduction to webinars while still boosting your sales.

Features

You can host live, on-demand, and automated webinars from your EasyWebinar dashboard. All of them are quite easy to create.

A nice feature is how the attendee spotlight functions. Once you choose one to feature as a guest, they’ll get a notification to activate their microphone and camera.

EasyWebinar also has robust selling features, starting with full support for limited offer creation. You can show these during your webinar and link directly to a sales page, also including download links.

The button anchor is completely customizable as well.

The chat box for EasyWebinar is somewhat simple, but more than enough for viewers and hosts to interact. Unfortunately, EasyWebinar doesn’t support Q&A sections, so things can get a bit confusing. The same goes for polls and surveys, so EasyWebinar is quite limited in engagement features.

You can still create and edit registration and “thank you” pages, but it’s still limited. You don’t get a visual editor, either. Thankfully, you do get FB and YouTube integration.

Pros and cons

It’s easy to use and generate leads with, especially with the automated reminder and thank you emails for your subscribers. You have several hosting options as well, and excellent customer support. It’s also great for selling products during your webinar.

The main problem here is its lack of a visual editor and engagement features like polls and Q&As. Uploading videos is also slow.

Pricing

If you pay for the year, you can opt for a whopping free trial for 3 months and a 25% discount.

The Standard plan is $59 monthly. You get YouTube integration, automated webinars (unlimited), on-board calls, and space for 100 viewers.

The Pro plan is $90 monthly. You get all previous features, plus custom registration fields and support calls. Space room is increased to 500 attendees.

The Enterprise plan starts at $349 monthly. To all previous features, it adds an account representative and room for 2,000 attendees. You can also get custom branding, and prices vary depending on plan features.

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EverWebinar

As we mentioned, EverWebinar is WebinarJam’s sister platform, and it’s focused on evergreen webinars.

It comes from the same creators, and it’s basically the evergreen version of WebinarJam. Besides importing webinars from the other platform, you can also create host your own webinars here.

Features

It’s a browser platform, and it offers an intuitive interface to make webinar hosting seamless. For instance, you get a fairly varied library with page templates; they’re fully customizable as well.

Its scheduling system lets you specify which days you want to host your webinars, and you can use different time zones depending on your needs.

You also get engagement features: polls, forms, and live chat. The same goes for clickable offers, which you can enable during the webinar to direct your viewers to your sales page.

It fully supports hybrid webinars as well, and you get the same features and benefits from automated webinars here.

EverWebinar supports SMS and email notifications to keep your registrants posted on upcoming events. If you need more features, you can integrate EverWebinar with MailChimp, ActiveCampaign, and Kartra.

You can create single-click sign-up links so that people on your mailing list can register just by clicking it.

Finally, we have the most notable feature in EverWebinar: full support for webinar imports from WebinarJam. Besides that, you can import any video for automated webinars.

Pros and cons

It makes evergreen webinars easy to host thanks to an intuitive interface. It integrates seamlessly with WebinarJam to increase your options range, and the same goes for uploading all of your videos to the platform. You can create landing pages in minutes thanks to the templates library.

My main problem here is that you don’t get email reminders. Another consideration is that you can’t host live webinars, but it’s because of the platform’s focus.

Pricing

Like other platforms, you get a month to ask for a refund if you didn’t like the platform. Unlike other platforms, there’s only 1 subscription tier, but you can pay it in 3 ways.

The first option is an installments plan, which lets you pay 3 yearly installments of $199 every year. The second option is the yearly plan, which lets you pay a yearly $499 fee. The last plan is an interesting 2-year subscription, which lets you pay $799 every 2 years.


GotoWebinar

This one is actually one of the oldest platforms available right now, and it works as GotoMeeting’s sister platform. It was launched way back in 2006, so its age is proof of its reliability and stability.

On the other hand, it also means that GotoWebinar lacks features offer by the more modern solutions on this list. It wouldn’t be so bad, but it’s also notably more expensive than more advanced solutions.

Therefore, it’s not recommended for smaller businesses, especially if you want to host more advanced webinars. Still, it’s a good option if you just need a platform for hosting live webinars with solid engagement features.

Features

Despite its age, it’s still a very intuitive platform—not unlike the other options in this list. It also comes with templates and a straightforward scheduling app, so it’s perfect for setting up live events or webinars on-demand.

You can create custom registration pages as well, and it offers a feature to send surveys to your registrants right away. This feature showcases the platform’s age, though, and it has its own limitations besides the somewhat old-fashioned interface.

GotoStage is a great feature, recently added to GotoWebinar, and you can use it to boost the amount of attendees and your overall audience. It’s basically a rudimentary, evergreen-like feature that lets you upload your previous webinars, but it also supports channel customization and allows for constant demand.

GotoWebinar also has its set of engagement tools, and it comes with a great dashboard that lets you monitor your engagement rates, along with interaction and how much time has passed. You also get your standard surveys and polls during the video.

You can even add previously-recorded events to your current live webinars easily.

In case you need more features, you can integrate GotoWebinar with major CRMs available, as well as Leadpages and Zapier.

Pros and cons

It’s a very reliable platform, and you don’t have to worry about downtimes while using it. The interactive polls are great, and you can add certificates to motivate your attendees to take the webinar.

You can have up to 5,000 viewers on a single webinar room, which can run under a customized URL. It has a useful mobile app as well.

The interface doesn’t look as sophisticated as other options, so it might not be attractive enough for some. It’s quite expensive, and audio quality isn’t the best—a major issue for webinars.

Pricing

You have 4 different plans depending on your needs as well as your regular free trial, this time for 7 days.

The Starter plan is $89 monthly, and you can host 100 attendees per room. It offers its own analytics dashboard and different payment integrations.

The Pro plan is $199 monthly, and it increases the room space to 500 viewers. You also get 3 channel pages, certificates, custom URLs, and even automated transcripts.

The next plan is the Plus one, and it’s $429 monthly. You get all previous features with room for 1,000 attendees as well as 5 channel pages.

As other options, you can also ask for a custom Enterprise plan. Just like the rest, you can negotiate which features you want and how much it’ll cost.


BigMarker

BigMarker is a great tool for hosting webinars and conferences, but it’s great even for summits. It was released back in 2010, and it grown to rank among the best webinar solutions available.

It comes with excellent tools for promoting your products even during the webinar, so it’s perfect for smaller businesses.

Besides, it supports engagement tools, automation, and more.

Features

Like most entries, you can use it from any web browser without downloading anything. The interface is also highly intuitive for both hosts and attendees, but the pre-webinar section can be overwhelming for administrators.

Luckily, BigMarker also comes with premade templates for your landing pages, which you can import and edit to streamline your creation process. You can customize your registration forms as well sell tickets and take payments.

It also lets you embed these registrations forms into your website so that visitors can turn into an attendee. Then, BigMarker sends automated email reminders and confirmations to your registrants to make sure no one misses the event.

BigMarker lets you host automated webinars as well. You don’t even need to show on-camera for the entire webinar, and pre-recorded webinars are fully supported.

During webinars, you can also show special offers as pop-ups on the entire page. This feature is very useful, but you need to be careful with it since it can be too aggressive for your attendees. Luckily, closing it keeps it from showing up again.

If that’s too aggressive for your tastes, you can also display offers to the bottom-left corner of your screen. It still covers part of the screen, but it might convert better for some audiences.

As per the norm, you can stream from BigMarker to YouTube and Facebook. It also integrates with CRM, email, and analytic tools as well as page builders and payment processors.

Pros and cons

It’s a comprehensive webinar platform, and you can keep as many as 1,000 viewers in every webinar. It supports lots of integration solutions and live streams on Facebook and YouTube.

The landing pages library is perfect for beginners, and you can host paid webinars as well.

My main problem with the platform is how it displays offers, in case you didn’t notice. Other than that, it’s great—albeit somewhat more expensive than other platforms here.

Pricing

BigMarker comes with 3 different plans as well as a white label subscription, which is basically its version of the enterprise plan.

The Starter plan is $79 monthly, but it supports unlimited webinars from the get go. It limits the amount of attendees to 100 and hosting to a single license.

The Elite subscription is $159 monthly, and it upgrades the Starter plan to 500 attendees and an additional host license. You can also host evergreen webinars and series.

The Summit plan is $299 monthly, and it’s basically an Elite plan upgrade, increasing it to 1,000 attendees 2 more hosts.

If you need more capacity and power, you can negotiate an Enterprise subscription.


Adobe Connect

Adobe Connect is the best webinar solution for entrepreneurs and businesses who want to keep their webinars as secured as possible. In fact, it’s a favorite among larger companies.

With that in mind, it’s easy to see it’s a lot better for hosting meetings and small conferences, but it can still host webinars. On the other hand, it’s a premium program, so it’s far from being the most affordable option in the list, so it’s not for everyone.

If you can afford it, though, you’re getting the most sophisticated program in this list.

Features

First off, Adobe Connect comes with its own mobile app for joining and even hosting webinars, regardless of where you are. You can also share it anywhere you want.

After you join a waiting list, the platform shows a countdown timer to all participants. This way, no one needs to worry about missing the event. The webinar room itself also shows a clock for the host to avoid missing or going over the time.

A feature I love about Adobe Connect is the Connect Roshambo game. It’s designed specifically to keep viewers engaged while they wait for the seminar to start and settle disputes. Of course, it’s also a great way to give everyone a break now and then.

Speaking of engagement, you have a lot to play around with. You have your standard polls, surveys, and hands-up feature. The polls are particularly interesting since you can switch between the different sections. You also have a whiteboard and extensions if you want to add more.

Finally, Adobe Connect has a content randomizer, which also does wonders for engagement. You can manage awards and giveaways for your attendees.

Pros and cons

It’s a high-end platform, so it offers top-quality video and audio. The same goes for its features, and you’ll see things here that you can only find in this platform.

Of course, the advanced security features—including permissions and authentications—are also a huge selling point.

The main issue is its costs, and it’s definitely not a platform everyone can afford. It’s also even more expensive if you want to host large webinars.

Pricing

You have your standard free trial before committing to a plan. The plans are named after what you can do with them, which is neat.

First, there’s the Meetings plan, which is quite affordable at $46 monthly. However, it only lets you have 25 participants.

Then, we have the Webinar plan, which is more expensive than many similar plans here. It has room for 100 people.

Finally, there’s the Learning plan at $349 monthly. It’s basically a virtual classroom, and it has room for 200 people.


Google Hangouts

After the most expensive platform in the list, let’s take a break with a free platform. Obviously, this is an excellent option for small businesses since it costs nothing, but it’s fairly basic.

Interestingly, it’s one of the features that survived from Google+, and it’s much more popular than the social platform. Despite being free, it usually receives updates to make it an even better communications platform.

It’s part of Google’s Gsuite products line along with Google Meet and Chat, and if you have a Gmail account, you already have access to the platform.

Features

Keep in mind this isn’t a platform tailored for webinars, but you can fashion a webinar if you know how to use it. It’s a lot better for smaller meetings, but it does support enough people for smaller webinars.

You can fit 250 participants, so it’s not for large businesses. Nevertheless, if you’re willing to sacrifice interaction, you can have 100,000 viewers in every livestream, but they can only view.

Therefore, it’s a great platform for education and shorter webinars. The main reason being that it lacks engagement features during livestreams, so people could get bored after a while.

Luckily, you can integrate it with other Google products, the calendar platform, to increase what you can do with it.

The meetings themselves are reminiscent of dedicated webinar tools, but it’s clearly for team meetings. Videos can also slow down or even pause during the broadcast, but you can lower the resolution for stability.

Pros and cons

Obviously, being completely free is an advantage. It’s also really easy to use and access, considering you probably already have full access to it. It works with almost any device, and you don’t have any time limits for your calls.

It’s obviously not a webinar tool, so you’ll have to give up engagement features for your webinars. It’s also somewhat taxing, with video quality occasionally suffering from it.

Pricing

Google Hangouts is 100% free all the way the way to the Enterprise plan. Just keep in mind Google plans to make the Enterprise access a paid plan in the future.

Click here to try out Google Hangouts


Zoom Webinar

Zoom is easily the best-known webinars platform today, especially with the worldwide crisis moving people to the internet. Even people who don’t know what webinars are have attended or even held one on this platform.

The platform has made a few billion dollars, so it’s definitely popular. Similar to Google Hangouts, it started out as solution for holding meetings; unlike Google, it has added great features specifically for hosting webinars.

Zoom Webinar is perfect for small businesses since it offers a free plan. It only supports 100 attendees for 40-minute video conferences, but it’s more than enough for your first few webinars.

If you’re focused around education, it’s perfect for hosting classes and meetings.

Features

Zoom Webinar is actually an integration for the main Zoom platform, and it’s essentially a features package for it. You also have access to mobile apps and downloadable softwares for desktop devices.

You can hold one-to-one meetings as well as group meetings and webinars. It comes with its own scheduling system and supports live streaming on Facebook, YouTube, and even custom websites on WordPress and many other platforms.

Zoom is perfect for live webinars, but it also includes a few other options—mainly automated and on-demand webinars. Zoom also integrate with payment gateways, so you can host paid webinars directly on the platform.

You can also manage attendees by muting specific attendees or having them activate their camera and microphone. You also have engagement features such as polls, Q&As, and a few more.

Keep in mind that polls are solely available on registration pages, and you can’t really configure when/where you want to display them. You can manage panelists and entire teams both before and during your webinar.

Zoom doesn’t offer advanced marketing functionality, but it makes up for it by integrating with advanced marketing tools like Hubspot, Salesforce, and more.

Pros and cons

It has an unlimited free plan for starters, and it supports unlimited one-to-one meetings. It also has several engagement features like many other platforms. It supports lots of integrations for marketing your webinars in case you want to add more features to the basic package.

Mobile users need to install an app if they want to join your webinars from their mobile devices, which can be annoying.

Also, the add-on price is additional to your basic Zoom meeting plan. It’s also quite limited with how many participants and hosts you can have; increasing these amounts can raise your costs dramatically.

Pricing

Let’s start with the free plan. You can host webinars with 100 attendees, but you’re limited to 40 minutes for your meetings. However, you don’t have any time constraints for one-to-one sessions, so it’s good for education-centered businesses.

The standard add-on lets you host webinars for 100 attendees with a single host, but there’s no time limit for your events. You can add more hosts if you need, but the price increases.

The basic zoom plan begins at $14.99 monthly, and the webinar add-on starts at $40 monthly. Keep in mind, these prices also increase depending on how many participants and hosts you want, and things might get out of hand quickly.


Conclusion

Choosing the right platform highly depends on your needs, goals, and budget.

If you have the budget, the best approach is to get the most value possible for your money. That means choosing the platform that offers the best relation between price, features, and capacity.

However, you also need to assess which features you really need. If you don’t require lots of participants or advanced engagement or marketing features, then you might save money by going for a simple tool.


I hope you found this guide useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.

Once again, thanks for reading my Best Webinar Platforms for Small Business and I wish you the best of luck.

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