Best Squeeze Page Builders (My Best Picks)
Building a squeeze page isn’t difficult these days, and finding a good tool for the job isn’t hard, either. What’s hard is choosing one, especially with how options seem to never end and how each one adapts to different needs.
There are many excellent platforms right now, but there’s not an objective “best”. Finding the best solution for you depends on your needs and goals, and that’s where things get complicated.
Don’t worry, though. This article will help you which is the best option for your business by comparing the features, prices, pros and cons of the platforms almost everyone seems to rank as the top solutions.
In case you’re not familiar with the concept, let’s analyze what exactly squeeze pages are. Feel free to skip to the list if you’re in a hurry.
Why do you need squeeze pages?
The answer to that question can be summarized with 4 words: because everyone needs customers. Even the largest companies in the world are always trying to attract more people, and that’s the fundamental requirement for success regardless of your business.
If you run an online business and take care of your marketing, then you already know what’s a sales funnel. One of the best ways to make sure people convert is to “warm them up” properly, and this translates into driving constant traffic through your sales funnel.
You should always look for more leads and clients, and squeeze pages can be vital for this task. Therefore, the real consideration shouldn’t be whether or not you should use a squeeze page; it should be whether or not you want to capture more leads.
Nurturing your leads can make or break your business depending on what you do. Even if you’re not 100% lead-dependent, you can always benefit greatly from them. Leads let you keep in touch with people interested in your business, and this translates directly into a better relationship with your audience.
Developing this relationship can be the difference between a purchase and a client lost forever. It’s not an easy task, either; you have to take them through all steps within your sales funnel. The entire process should answer every question they might have while providing value.
That’s how you make people feel connected with your business. If you can make this happen, then they’ll prefer your offers over your competition.
Now, it should make more sense why collecting emails can be a lot better than just taking your potential customers straight to a sales page with your offer. If you’re using marketing platforms like Facebook, this is even more important.
You want to collect your leads and build that relationship before selling anything to them. That’s where squeeze pages become important; their entire objective is to acquire leads from your potential customers by offering free value in return.
How are they different from landing pages?
A lot of people have issues understanding the difference between landing and squeeze pages. I’ve seen both terms being used as synonymous enough times to understand it’s a common issue.
They’re actually quite similar in how they look, but they don’t share the same goal. Squeeze pages can be classified as a type of land page, and they’re solely focused on collecting emails. They contain the elements necessary to entice visitors to give you their email address—nothing more.
A standard squeeze page has a headline, sub-headline, and a button with a CTA. It’ll also display the offer for people who enter their email and any social proof available. They’re usually displayed in a single screen; this means no scrolling necessary. The offer can be explained with text or—preferably—an image.
You can Google “squeeze page” and get countless examples.
On the other hand, a landing page is a broad term describing a range of pages. These can be squeeze pages—as mentioned—but you also have sales page, webinar registrations, comparisons, product features, and more. Depending on the page type, goals can differ: making sales, gathering leads, showcasing a product, etc.
With that out of the way, let’s see which tools you can use to create your squeeze pages.
Which are the best platforms for the job?
ClickFunnels is the most popular marketing platform centered around sales funnels. I’d even say it’s one of the main reasons why sales funnels have become so popular recently. It’s a comprehensive suite with different tools aimed towards marketers and entrepreneurs.
It’s our first pick because that fame is well deserved. You can do a lot with a single tool, and that includes basing your entire business on it. It’s much more than just a squeeze page builder.
You can create your entire pages with a simple drag-and-drop editor. You can create funnels, membership courses, and other pages in minutes. It also supports affiliate marketing for your products, payment collection, webinars, and more.
If you want a platform to build your entire marketing approach, ClickFunnels it’s the way to go.
You also get hundreds of templates for all types of pages, and they’re all categorized and optimized for their specific goals.
Using this platform is extremely easy, and the templates save you tons of time. Besides, it even supports split-testing, so you can compare different versions of the same page and keep only the best-performing ones.
It also integrates with several platforms, including all the standard email services like ActiveCampaign and MailChimp.
The only problem with this platform is how expensive it is. It starts off at $97, and the only other plan is $297, which comes with a huge set of features. Therefore, it’s not for everyone.
Some of the more advanced features might require more time to learn as well, and the A/B testing feature could be more powerful.
Elementor is among the most famous plugins for WordPress when it comes to page builders. You can build entire websites from scratch, and it supports as many pages as you want to create.
It offers more than just building websites, too. You can create different types of landing pages, including squeeze pages. It’s all done through the same drag-and-drop editor, so you don’t need any coding knowledge.
Unlike ClickFunnels, however, you’ll need to get your own hosting and domain since you’ll be using WordPress. After that, you just need to install WordPress, get Elementor, activate it, and start building.
The platform is quite affordable, and a single license will only set you back for $49. It’s not a huge investment like WordPress, and you still have access to solid SEO features and full control over your website since you’ll be using WordPress.
The only problem is that it has a bit of a learning curve. The editor is easy to use, but some of the more advanced features require practice to use properly, especially with a fairly bland templates library.
You’ll also need to consider more factors, like getting your own hosting and other plugins to make up for any missing feature you might need.
Instapage is practically synonymous with landing pages, and if you want a tool for building landing pages and nothing else, this is the best you can get. It offers plenty of features for marketers—specifically PPC—such as reports, collaboration, and more.
You can use Instapage with different types of ads as well, including Google and Facebook ads as well as retargeting. One of the best things about Instapage is that your pages align automatically with any campaign, thanks to a feature called dynamic text replacement.
Since you can build any type of landing page, squeeze pages are a given. You have a couple hundred templates just in case you need help. It’s also a mobile friendly platform, so you don’t need to worry about needing a powerful computer to use them.
The main disadvantage of Instapage is that it can be quite expensive; plans start at $99 monthly. This is more obvious when you consider that you’ll need the Enterprise subscription to access many of the best features, so it’s definitely not the best for beginners and smaller budgets.
You’ll also have to give up features like automation and complementary sales.
On the other hand, Leadpages is among the pioneering platforms when it comes to building landing pages. You can create attractive pages for your business without much effort, and it’s primarily focused on collecting leads, so it’s perfect for squeeze pages.
It’s quite similar to many landing page builders in the list, such as Instapage. However, it’s more like a basic version of these platform, and it definitely shows its age from time to time. You don’t get many advanced features, but it’ll suffice if you just want to capture more leads.
It’s simply not for people who want advanced features like automation, complete funnels, and the like.
It’s basically the best pick for people who need nothing more than collecting leads without breaking their bank. That’s because it’s the cheapest builder in this list, starting at $25 monthly.
You still have page templates, a few features to improve your lead collection, and even an ad builder for Facebook.
However, it’s still very limited, and the interface can feel dated when you compare it to its competitors; it can be quite clunky at times. It has a more noticeable learning curve, and while it does support split-testing, it’s not available on the cheaper plans.
GetResponse is an interesting entry, especially considering the fact that it’s not really a page builder like its peers. In fact, it started off as an email marketing platform, and it’s still its main focus.
However, the platform has branched out quite a bit, and it’s now an email service with features to suit other tasks. When I say “other tasks”, I mean lots of stuff.
You see, you can automate emails and build landing pages, but that’s less than half what you can do. You can also build automated funnels, integrate into other platforms, create entire email campaigns, and even run webinars.
It’s perfect for eCommerce entrepreneurs as well, with full integration with platforms like Shopify. It’s one of the most flexible platforms in this list, and you get to save a lot of money thanks to all you’re getting.
Speaking of money, remember when I said Leadpages was the cheapest builder in the list? Well, GetResponse isn’t just a builder, and it’s the cheapest option in this list, with plans starting at $15.
You just need to consider that it’s still primarily an email marketing platform, so other features aren’t as refined as its automation and email functionality. It does have a drag-and-drop editor, but it’s not as flexible.
You also need to pay more depending on how many leads you manage, but that’s a given with most email services.
Unbounce can be compared with Instapage and Leadpages; it’s a platform focused specifically on creating landing pages, with a strong focus on increasing conversions.
Remember when I said that Leadpages was a pioneer for landing page builders? Well, Unbounce is a bit older; it’s known as the first landing page building tool ever created, and many of today’s platforms have borrowed features from it.
Another reason it’s special is that it’s known as a conversion rate optimization builder. That means that it doesn’t just build landing pages, but it focuses on optimizing them to ensure the highest conversion chances.
If you want to create some of the highest-converting landing pages money can get, then Unbounce has all the features you need. You have more than 100 templates to help you get started, and paid marketers get the same dynamic text replacement functionality we mentioned already.
The main problem with Unbounce is that its learning curve is a lot more prominent than other entries in this list. It’s also quite expensive; it starts at $79, but you’ll have to pay more if you want more advanced features.
Still, you don’t get features like building entire funnels or campaign automation.
Finally, we have the youngest platform in the list, but it’s also one of the most versatile. If you want a comparison, you can say it’s a similar approach to ClickFunnels and GetResponse: give the user as much as possible.
In fact, it’s often considered the main competitor for ClickFunnels since its release a couple of years ago. Besides, every update brings more features, and they come quite often.
I’d say it’s even a better option than ClickFunnels since you can build funnels, handle your email marketing, and a lot more. You can host entire online courses and membership websites as well as hosting videos and even automate different processes like your email sequences.
You do need to consider the price, though. It starts at $99, but you’ll need to upgrade as your mailing list grows. You also need to get used to everything it has to offer.
However, if you want a platform to do everything, this is one of the best recommendations.
Choosing the right platform depends on your goals and needs—nothing else.
If you want the cheapest platform, which can still do a bit of everything, then you can’t go wrong with GetResponse. If you want the most complete solution, Kartra is the way to go, but ClickFunnels doesn’t lag too far behind with slightly better conversions… You get the point.
Make sure to consider features and prices, assess your needs, and make an informed call.
I hope you found this review useful and if you have any questions, please comment down below. I’ll be more than happy to assist you.
Once again, thanks for reading my Best Squeeze Page Builders and I wish you the best of luck.